Sex sells. Burgers, cologne, cars, condoms, movies, music, razors, and anything else guys believe will increase their odds of getting laid by a fraction of a decimal point. In the case of GoDaddy. Our mission? Our advice?
The Role of Sexually-Oriented Stimuli in Advertising: Theory and Literature Review | ACR
Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more. Sex still sells: A study from the University of Georgia UGA looked at sexual ads that have appeared in magazines over the last 30 years and found that the numbers are going up. Sex attracts attention. Though it's often a taboo subject, companies that use sex in their marketing often create effective and memorable campaigns. Brands such as Victoria's Secret and GoDaddy have created ads that might not even talk about the product but simply gain viewers' attention. In sales, gaining the attention of clients and potential buyers is often half the battle.
The Role of Sexually-Oriented Stimuli in Advertising: Theory and Literature Review
ONLY the steamiest, sexiest advert can top a poll of the hottest commercials ever shown. Researchers yesterday released the results of a survey to find the top 20 sexiest ads in British TV history. And the classic Cadbury's Flake commercial of was the one that set temperatures soaring the highest in the nation's sitting rooms.
Advances in Consumer Research Volume 6 , Pages Noreen K. Moore student , The Pennsylvania State University. In recent years there has been an increase in the use of sexual themes and erotic stimuli in advertising.