Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more. It used to be that for small businesses, teenagers were a liability. Today's business owners know better. They see teenagers not as troublemakers, but rather a powerful group of American consumers.

Skip to Content. Join Common Sense Media Plus for timely advice from a community of parents like you. Advertisers know that the earlier kids learns about a brand, the more likely they'll be to buy the product later or beg their parents to buy it. Marketing to preschoolers mostly entails commercials on television or streaming services , since television is still the dominant medium for young children. As for preteens, advertisers spend many billions of dollars per year making sure their products get in front of their eyes, and they have more places to capture their attention: television, the Internet, games, movies, apps -- you name it. The most significant aspect of marketing to preteens, though, is that now they can talk back. Although companies are limited in the data they can collect from kids under 13, they can still gain insights into their behavior and preferences.

Content marketing is one of the most important tools that businesses rely on to attract customers and generate sales. However, while companies often consider the purchasing power of adults, the habits of teenagers are often forgotten. By correctly marketing your company to teenagers, you have the ability to increase your sales and profits.

Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more. Marketing to teens is easy if you know what you're doing, but the results can be disastrous if you go about things the wrong way. Teenagers are media-savvy and distrustful of advertisers, so if you want to create a marketing campaign for teens, you need to get inside their heads.